Digital Strategy

A digital marketing strategy is a plan that gets a product or brand in front of potential customers and achieves specific revenue goals, Tactics can support your strategy.

What content do you have?

Video
Blog posts
Podcasts
Whitepapers
Workshops
Products
Community
Images
Likes, followers, friends?

What you have right now may just be tactics, yet when combined together skillfully become a compelling strategy.

UI/UX Design

Relume
AI is here to stay, so why wouldn’t you leverage it for UX? I do — using a platform called Relume. I start with a highly developed prompt that’s perhaps several paragraphs or even pages long. The results are an editable site outline and low fidelity wireframes.
Figma
Import your Relume library into Figma and flesh out your wireframes for presentation to your client.
Fignel Plugin
Using Fignel, I export Figma files into WordPress-friendly JSON files. It takes some tweaking but it saves a lot of time.
WordPress
I like WordPress combined with the Elementor page builder. Import those JSON files exported out of Figma and you’re off to the races!
Elementor Pro
One of the most popular and powerful page builders for WordPress out there. Import Figma-created templates into Elementor to turbocharge your production process.

Digital Consulting

You’re at the digital crossroads wondering which way to turn. Maybe you’re down the road a bit and need to check the map with a fellow traveler. Or you are pedal-to-the-metal on the digital freeway and want to get more miles per gallon.

It’s good to know someone who has already been there, knows the fastest routes, has memorized the map, and can guide you along the best way.

SEO

Email has great ROI, SMS has fantastic open rates, yet organic traffic is still the 800-pound gorilla in the room. The best way to exercise that organic beast is search engine optimization.

SEO is more than making sure your page titles and meta descriptions are okay. It’s a comprehensive plan to optimize every element of your on-page content.

You know intuitively as a digital marketer this is true, but you’d like a friend to show you the way — someone who has already won that battle.

ChatGPT
It’s versatile and you can use it to create optimized content, suggest keywords, generate schema markup, create meta titles, and much more. To get the best results, you need to use very detailed prompts.
Semrush
Semrush is an indispensable Swiss Army Knife of SEO. Every practitioner must have it in their toolbox.
Google Search Console
Use the Google Search Console as a rank tracker to check your site’s rankings in the SERPs.
Google Lighthouse
Google Lighthouse is a Chrome browser extension that gives you detailed reports about your site’s SEO performance and actionable tips on how to improve it.
YOAST WordPress Plugin
If you have a WordPress site, you need to install the YOAST plugin. It is the best SEO plugin for WordPress available. Among its many features, it handles your XML sitemap automatically.

Content Strategy

Here’s the short story: I like HubSpot to advance content strategy. You can do it with these steps or I can show you:

Who will be consuming your content?
What problem will you be solving for your audience?
What makes you unique?
What content formats will you focus on?
What channels will you use to distribute your content?
How will you manage content creation and publishing?
How will you engage your audiences long-term?

Conversion Optimization

A/B, multivariate, split URL, multipage are all terms that can be confusing. The bottom line is you need to become a testing addict and build a library of test results that guide future conversion rate optimization experiments.

I’m certified by NextAfter in donation and landing page optimization and would love to share what I’ve learned with you.

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