I am a digital strategist, UI and UX designer. I create human interfaces that don’t require people to think or makes them feel somehow less than they really are.
Digital Strategy
& UX Design
Everybody has a story. We all have goals. Yet, sometimes we face obstacles that we don’t know how to overcome. That’s where I come in. I’m your experienced guide, helping you succeed despite the things blocking your way. I’ve been there too — and won.
Things I Do
Digital Strategy
…is a phrase that encompasses so much! At the end of the day, strategy requires the ability to see the right solution and carry it out.
UI/UX Design
One should not have to spend time figuring out what to do on a webpage. My primary goal is to leverage the cognitive momentum already present in the end user's intentions and accelerate it all the way to conversion.
Digital Consulting
Goals and plans sometimes get blocked. Or results don't meet expectations. I can guide you through the digital marketing maze.
SEO
In the digital marketing landscape, organic traffic is still king. Orgs ignore this fact at their peril. Let me show you how to set your SEO house in order!
Content Strategy
Content without strategy is like a car with a flat tire — you're not going very far. How do you succinctly and simply communicate your primary value proposition to your key audience? Let me show you.
Conversion Optimization
An arrow shot into the sky is often lost. But one shot at a defined target more often hits the mark! Having a target, measuring its distance, calculating the bowstring's force and the arrow's trajectory help hit the bullseye.
Special Skills
The toolbox continuously grows.
The digital marketing space is rapidly evolving, requiring a nimble approach to leading edge technology and methods.
Andrew Wommack Ministries
Marketing Strategy Supervisor
July 2024 — Present
Andrew Wommack Ministries
Digital Strategy Supervisor
2020 — July 2024
State University of New York at Binghamton
Web Director
2007 — 2020
State University of New York College at Oswego
Web Coordinator
2003 — 2007
New World Media
Interaction Designer
1993 — 2003
My Experience
Let's work together!
I’ve had the great joy of holistically seeing the user journey — from first exposure to a brand, through engagement, to conversion. My innate ability to not only see the immediate goal, but envision the desired future state is what informs my marketing and design decisions.
What People Say
Did I mention my mobile app?
Okay, it’s really just a web site. But it’s created to provide an app-like experience — without having to download anything!