About Drew

I’m a fractional digital marketing and web strategy leader. I brief C-suite and board audiences with clarity, then turn decisions into roadmaps teams can ship.

The short story

Eighteen-plus years leading web and digital strategy in higher education and at Andrew Wommack Ministries.

Recent arc:

  1. Digital Marketing / Digital Strategy Supervisor (AWMI) — Jul 2020–Oct 2024
  2. Digital Strategy / Go-To-Market Leadfor the Gospel Truth Network launch — Jul–Oct 2024 (temporary, intense)
  3. Marketing Strategy Supervisor — Oct 2024–Present — strategy across digital media, donor-centric communications, paid/organic channel direction, and AI-assisted workflows

I work fractional by design: senior judgment, 10–15 hours a week, without a full-time director seat.

How I work

  • Strategy and oversight first; UX, content, and paid specialists execute with me in the loop
  • Donor/customer psychology when the audience is relationship-driven
  • AI tools (including AVIDai, Grok, and similar) to speed insight and experimentation — not as a gimmick
  • Accessibility and quality systems from years of institutional web leadership

Availability

  • Based in Florissant, Colorado (Mountain Time) now
  • Remote from Central Asia from ~May 2027
  • Fractional retainers through at least May 2029
  • Limited U.S. travel; async-first with a weekly strategy touch

Background

Role Org When
Marketing Strategy Supervisor Andrew Wommack Ministries Oct 2024–Present
Digital Strategy / GTM Lead (temporary) Gospel Truth Network launch Jul–Oct 2024
Digital Marketing / Digital Strategy Supervisor Andrew Wommack Ministries Jul 2020–Oct 2024
Web Director Binghamton University 2007–Jul 2020
Campus Web Coordinator SUNY Oswego 2003–2007

Education: B.S. Graphic Design (SUNY Buffalo); M.A. HCI in progress (SUNY Oswego); Charis Leadership Program, 2023.

Certifications: Google Analytics suite (2020); WebAim—accessible documents; NextAfter—landing/donation page optimization.

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