Selected Work
Outcomes from global-scale digital marketing and higher-ed web leadership.
Metrics below are from live systems (HubSpot, Winston Knows, AVID) and institutional results — presented for client conversations, not as sole-credit claims where work was team-based.
Gospel Truth Network — go-to-market launch
- Role: Digital Strategy / Go-To-Market Lead (temporary) · Jul–Oct 2024
- Context: Intense 3+ month stand-up of AWMI’s global satellite and VOD network (gtntv.com) — CX/UX/UI direction, marketing strategy, and content across channels for a ~$130M/yr parent organization.
- Outcome: The launch drew attention from GOD TV (god.tv) and preceded AWMI’s acquisition of that network. Day-to-day GTN marketing was then handed to dedicated staff.
- Why it matters for clients: Senior GTM leadership under deadline, then a clean hand-off — the fractional pattern.
AWMI — high-converting offers (HubSpot)
- Window: ~Aug–Sep 2026 (recent HubSpot slice)
- Highlights:
- 4 Basics of Hearing form — 56.5% CVR (2,598 views / 1,468 submits)
- A Better Way to Pray form — 38.2% CVR (3,951 views / 1,509 submits)
- Active DM email funnels rollup — ~30.5% CVR
- Why it matters: Proof that offer + page + path can convert at scale — not vanity traffic.
- 4 Basics of Hearing form — 56.5% CVR (2,598 views / 1,468 submits)
- A Better Way to Pray form — 38.2% CVR (3,951 views / 1,509 submits)
- Active DM email funnels rollup — ~30.5% CVR
AWMI — experimentation (Winston Knows)
- Email / content tests (high confidence):
- GTC reminder — click rate 1.4% → 3.7% (+172%)
- Orlando GTC pre-event — opens 50% → 69% (+37%)
- Men’s Advance event kickoff — clicks +59%
- /give landing tests:
- Simplified Giving/Gifts variants lifted one-time giving from organic search by ~+11% and ~+9% (Jan–Mar 2023, high confidence)
- Why it matters: Habit of testing copy, CTAs, and landings — then keeping what wins.
- GTC reminder — click rate 1.4% → 3.7% (+172%)
- Orlando GTC pre-event — opens 50% → 69% (+37%)
- Men’s Advance event kickoff — clicks +59%
- Simplified Giving/Gifts variants lifted one-time giving from organic search by ~+11% and ~+9% (Jan–Mar 2023, high confidence)
AWMI — email acquisition health (AVID)
- Window: ~Sep 2025–2026
- Sendable file 647K → 736K (~+14%)
- Standout paths: Daily Devotional forms (~68% / ~41% engaged) and paid/cold daily-devo traffic (~46% engaged)
- Digital and form sources drove material first-gift and lifetime donor value
- Framing: Org/team metrics steered with digital leadership — not sole-credit for list growth.
Binghamton University — web transformation
- Role: Inaugural Web Director · 2007–2020
- Led redesign/migration of 200+ websites inside ~2 years
- Built and mentored a 5-person web team
- Launched first student portal and university mobile app
- Web/marketing work supported enrollment growth from ~14,000 to 18,000+ over ~10 years
- Accessibility (WCAG) leader and campus CMS publishing standards and training
- Earlier: SUNY Oswego Web Coordinator (2003–2007) — consolidated sites; trained 300+ campus publishers.
What People Say
Working with Drew was truly one of the biggest highlights of my career. In only a year, I managed to learn more about the process of web design than any of my employers after that. As a manager and mentor, he truly provided me with the foundation for understanding good design, regardless of its origin, and transposing those qualities to the web.
I've had the privilege of working with Drew for more than a decade and have known his work since web was in it's infancy. If it's a new online technology, Drew is right there with it, digging in, advocating pros and cons, assessing what's best, leading teams to success stories.
I have had the pleasure of working with Drew regarding the accessibility of web based projects at Binghamton University. As the Learning Disabilities Specialist, I also have a role in making sure that the entire campus community is accessible for individuals with disabilities. Drew's knowledge and commitment help me to ensure that the campus is in good hands.
