Drew Hill — Florissant, Colorado

WORK · ABOUT · ENGAGE

Fractional digital marketing & web strategy

Strategy that lands with executives — and ships.

I help mid-market and mission-driven organizations reposition their digital presence, clarify go-to-market, and run a clear operating cadence — typically 10–15 hours a week. Remote-first. Available through at least May 2029, including from Central Asia.

At a glance

  • GTM lead on a global network launch that drew GOD TV’s attention — preceding AWMI’s acquisition
  • HubSpot form CVRs of 56.5% and 38.2% on high-volume offers
  • Led redesign of 200+ university sites in an enrollment-growth era (~14k → 18k+)

What I do

  • Website & experience strategy — IA, UX direction, conversion systems, rebuild roadmaps.
  • Marketing & go-to-market strategy — positioning, messaging, channel cadence, launch leadership.
  • Paid & organic oversight — Meta and Google Ads plus social direction with specialist partners (I set strategy; I don’t replace your media buyer).
  • Measurement & experimentation — HubSpot, analytics, A/B programs that move real KPIs.
  • Executive communication — boardroom-ready briefings and recommendations.

How an engagement works

  1. Diagnose — site, funnel, and channel gaps against your goals.
  2. Decide — positioning, IA/UX direction, KPIs, and a 90-day roadmap.
  3. Direct — guide web, content, and paid specialists so strategy actually ships.
  • Fit: Fractional retainers for orgs that need senior judgment without a full-time director seat.
  • Not a fit: US-only full-time roles with heavy travel; pure content-mill retainers.

Selected outcomes

  • Gospel Truth Network launch → GOD TV attention → AWMI acquisition arc
  • High-converting HubSpot offers and Winston Knows experiment lifts
  • Binghamton U. web transformation and team leadership

See all selected work →

Ready to scope a fractional engagement?

Email hello@DrewHill.org

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